01 — STRATEGY
Strategic
vibe alignment.
We turn your perfectly clear brief into a diagram with three overlapping circles.
SYDNEY, AUSTRALIA / CONCEPTUALLY EVERYWHERE
Big ideas.
Loose
definitions.
“Award” winning creative directive.
Experimental signer. Inspirational creative leaner.
Available for work. And lunch.
CONCEPT RENDER No. 001
THE ROOM BEFORE THE BRIEF
THE ROOM BEFORE THE BRIEF
100%SELF
AWARDED
AWARDED
IMMERSIVE. DISRUPTIVE. MOSTLY PURPLE.
01 / WHAT AM I?
Hello. I’m Bede.
Short for Bedelia.
Long on adjectives.
A creative leader, considerational developer and design experimenter. Sometimes all before breakfast.
I specialise in experimental environments and exhibitive events. If you’re unsure what that means, excellent. We’re already aligned.
With 15+ days of industry experience and an unpaid internship in pizza logistics, I bring a fresh perspective to things that were perfectly fine.
Tell me about the “awards” +
Best Use of Purple, awarded by this website. Outstanding Achievement in Opening a New Tab. And a participation certificate we’ve framed at a very confident angle.
What’s the philosophy? +
“I love practicing with practical people and organisations that practice collaborative practice.” We practise saying it until the meeting ends.
02 / WHAT I CONSIDERATIONALLY DO
Full service.
Partial understanding.
From the initial “what if” to the final
“was that in the scope?”
Strategic
02 — CONCEPT
Considerational
development.
Big thinking. Bigger decks. One tiny idea, presented in eleven exciting directions.
03 — SPATIAL
Experiential
experimentation.
We put your logo in a room, then ask: what if the room was purple?
04 — DELIVERY
From pitch
to pizza.
End-to-end creative direction. Door-to-door carbohydrate direction. Transferable skills.
03 / SELECTED CONCEPTS
Concepts that
almost happened.
THE BEDE—SIGN PROCESS_
From blank canvas
to blank expression.
Four phases. Several invoices.
One continuous practice of practising.
01
First, we discover your budget.
Then we discover your brand. But mostly your budget. We immerse ourselves in the brief until it develops a completely different meaning.
DELIVERABLE: A discovery deck and a shared sense of possibility.
NOTES FROM THE STUDIO
“Why make a sign when you can create a 360-degree sign-based experience? Technically, it is still a sign.”
BEDE / ON CREATIVE DIRECTION
01 / 03
04 / THE THOUGHT LEADERSHIP DEPARTMENT
Need a bigger sentence?
Transform a small thought into a billable strategic direction.
“We activate human-centric purple through a lens of collaborative possibility.”
100% jargon. 0% nutritional value.
ARTICLES_ / THOUGHTS, LEAD
Deeply considered.
Lightly proofread.
Original thinking about original thinking.
THE EXTREMELY PRELIMINARY ESTIMATOR
How much
possibility?
A preliminary estimate, calculated with alarming transparency.
AUD / INDICATIVE BUDGET / SUBJECT TO SCOPE
Turn this into a brief ↗05 / SEND ME WORK
Your next big
whatever.
Build your brief. Give the possibilities some direction.
Download your project outline, ready for the next conversation.
Big ideas begin with a few actual words.